The Parmigiano Reggiano Consortium has filed an appeal in recent days against the multinational Kraft Foods Group Brands LLC which is attempting to obtain the registration of the 'Kraft Parmesan cheese' as an official trademark in New Zealand. This was announced by the President of the Consortium Nicola Bertinelli recalling that "for over 20 years he has registered the brand of the King of cheeses in New Zealand and with this action he aims to protect the interest of the producers of the PDO from the registration attempt that would be against the law, and harmful to New Zealand consumers and Italian producers ".
For Parmigiano Reggiano dairies, Bertinelli continues, "it is not easy to deal with multinationals worth over 20 billion euros, the Consortium is and will always be on Davide's side in the fight with the giants". "The Consortium estimates that the turnover of the fake parmesan outside the European Union is 2 billion euros, about 200 thousand tons of product, or 15 times the volume of the exported Parmigiano Reggiano. In 2018 alone, more than 850 inspections were carried out at points of sale distributed in 61 cities in 27 countries. In addition to the 'on site' and 'on line' controls, the Consortium is working to obtain the same recognition and the same protections abroad that the PDO system guarantees within the European Union ", concluded the President of the Consortium Nicola Bertinelli. On the issue of protection of PDO and PGI, the Parmigiano Reggiano Consortium will be among the protagonists of “Identità d'Origine. PDO and PGI from Italy and Europe "at Fico Eataly World in Bologna from 30 August to XNUMX September.