The Perennials are all of us, of all ages and not as some now argue by reasoning for generations (i.e. those aged 40 and over).
Perennials are ageless because they work on the values of life that are everyone's heritage and operate in the same way using technology. Their purchases are made both physically and digitally. Certainly for some products and services, divisions are still taken into account based on the age of the registry, but by now the generational classes are so mixed and confused with each other that marketing requires a profound rethinking.