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Thursday 22 April 2021

News preview The attention threshold dropped to eight seconds

The attention threshold dropped to eight seconds

Author of the content

Average time taken by visitors to a museum to look at a work of art: eight seconds (survey carried out by the Tate Gallery) [De Carolis, CdS].

8 seconds to watch artwork
8 seconds to watch a work of art

The story of the Tate Gallery (looks that on average do not last more than eight seconds in front of a work of art) is confirmed in a report by Microsoft: "In May 2014 Microsoft published a report that collects the results of a study conducted in Canada between 2000 and 2013.

The title is How does digital affect Canadian attention spans? and the data presented are impressive: over 13 years the average attention span of the subjects observed decreased by one third, from twelve to eight seconds. Eight seconds: "One less than goldfish," warns the report »

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